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Coffee

Puebla Zapotitlan

Overview

Notes Strawberry jam, marzipan, key lime pie Varieties Garnica, Costa Rica, Marsellesa, Caturra Elevation 1100-1400 masl Process Washed
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Description

Welcome to Puebla! We love the coffees of Mexico at Variety, and this season marks our second foray into this region within the Sierra Madre Mountains. The profile in Puebla is special, influenced by local varieties, a very particular microclimate, and immaculate processing. This truly stunning lot from the community of Zapotitlan de Mendez defies logic; the profile is a direct analog of a coffee from Kenya. Dynamic flavors of fruit preserves and savory notes of sweet tomato abound, structured by textures of cooked sugar and a creamy body character. An absolute standout of the 2025 harvest.

Background

This lot from Zapotitlan de Mendez is made up of small producers with a maximum of 3 hectares per person with the production area generally being between 1,100 and 1,400 masl. All under a shaded production system with various fruit trees (chalahuite, equimit, etc.) among the coffee trees. Coffee growers here are very committed to environmental protection, which is why they don't use chemicals to control weeds. They control them manually with a machete; this practice is called "chapeo." Typically, the houses and coffee washing centers are located in the city center, while the farms are located high in the mountains, so farmers and their families have to carry the coffee down from the top of the mountain to the washing stations.

Over the years, Puebla has quietly become one of the most important producing regions in Mexico and surpassed Oaxaca in terms of productivity. There is so much here we're excited about and looking forward to growing for years to come. 2024 was our first year buying from Puebla, and the potential is palpable. We're excited to make sure these coffees get the differentiation they deserve. One thing that makes the state of Puebla unique in Mexico is that it supports producers with agronomic education and resources. For instance, one project provided collapsible raised drying beds with ventilated airflow systems for producers to dry their coffee more evenly and consistently. This is well above and beyond the level of assistance we've seen for smallholder producers in Mexico, and it's materially impacted the cup quality.

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