Josue Moráles founded Los Volcanes (LVC) coffee with a passion for the historic growing region of Antigua, and a dedication to exploring and developing organic farming practices throughout the region to help improve quality and production in the local community. La Esperanza is a fully functioning organic farm, wet mill, nursery, quality lab, and general testing ground for developing quality in the region. Due to the prices and complications related to acquiring pesticides, herbicides, and other soil inputs (not to mention the strain on the health of the environment), Josue embarked on an experiment to test the viability of organic farming practices as an alternative. The idea was that if the farm could be tested against other farms in the area using traditional inputs, and the quality indeed improved, La Esperanza could serve as an educational tool to help regional farmers adopt the same practices successfully. After many ups and downs, crop and soil renovations, and extensive quality testing, the project was a huge success.
